It all began with a vision sparked by watching a determined 10th-grade student. Through many conversations and seeing her juggle academics with her "side hustle," I realized I could offer guidance to help her on her journey. This led me to revisit my high school senior memory book, where I wrote that becoming an entrepreneur was my ultimate goal. I couldn’t help but think if I had held onto that dream, I might be further along. But then it hit me: I could still make a difference by helping others achieve their dreams. That’s when the vision became clear. The name came from a simple Instagram poll, where a former client made it plain—the *Direct HEIRs* from *The DirectHer* was born.